If you’ve ever Googled a restaurant before deciding where to eat, you already know the power of online reviews. Now, imagine homeowners doing the same thing when looking for a landscaper. Spoiler alert: they are.
In fact, 87% of consumers read online reviews for local businesses, and 92% trust online reviews as much as personal recommendations. That means your Google reviews are more than just digital pats on the back—they directly impact your business growth.
Here’s why they matter and how to get more of them.
1. Google Reviews Boost Your Search Rankings
Google doesn’t just rank websites—it ranks trustworthy businesses. And one of the biggest trust signals? Reviews.
- Businesses with more (and better) reviews rank higher in local search results.
- A well-reviewed Google Business Profile gets more clicks and calls.
- Fresh reviews tell Google that your business is active and relevant.
So if your competitor has 50 five-star reviews and you have five, guess who’s getting the call?
2. Reviews Build Instant Trust with Potential Clients
Most homeowners won’t take a chance on a landscaper with zero reviews. They want proof that you’re reliable, professional, and worth their money.
- 82% of people won’t hire a business with low ratings.
- The average consumer reads 10 reviews before deciding to trust a company.
- 5-star businesses get 39% more clicks than those with 3-star ratings.
Good reviews aren’t just vanity—they’re your best sales tool.
3. More Reviews = More Leads (and Bigger Jobs)
People don’t just skim reviews—they use them to decide who to call and how much they’re willing to spend.
- A higher rating can increase conversion rates by 270%.
- Homeowners are willing to pay up to 22% more for a business with great reviews.
- The more reviews you have, the more legitimate your business looks.
The bottom line? If you want bigger, better landscaping jobs, your reviews need to shine.
4. How to Get More Google Reviews (Without Begging)
Nobody wants to chase clients for reviews. The good news? You don’t have to.
Here’s how to make getting reviews effortless:
- Ask at the right time. The best moment? Right after you’ve completed a job and the customer is thrilled.
- Make it easy. Send a direct link to your Google review page via text or email.
- Automate it. Use a review request system that follows up with clients for you.
- Reply to every review. A quick “Thank you!” shows appreciation and encourages others to leave feedback.
The easier you make it, the more reviews you’ll get.
5. What to Do with Your Reviews Once You Have Them
So you’ve got a solid collection of reviews—now what?
- Show them off. Add them to your website, social media, and marketing materials.
- Respond to them. Thank happy customers and professionally address any concerns.
- Use them to improve. Not all reviews will be glowing. Use feedback to fine-tune your services.
Remember, more reviews = more trust = more business.
Ready to Get More Reviews on Autopilot?
If you’re too busy landscaping to worry about follow-ups and review requests, we’ve got you covered. Our automated system helps landscapers collect more 5-star reviews without lifting a finger.
Let’s get you more visibility, more leads, and more high-paying jobs—starting today.
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