by eyerke | Feb 3, 2025 | Marketing Tips, Website
When running paid ads, your landing page is the final step in converting a visitor into a lead or customer. However, many businesses make the mistake of directing ad traffic to generic pages that don’t align with the promise or messaging of their ad. This disconnect...
by eyerke | Feb 3, 2025 | Google Marketing Tips, Social Media
Google is a far more effective marketing tool for landscapers than social media because it captures high-intent leads, dominates local search, provides immediate results through ads, builds trust with reviews, and delivers long-term organic traffic via SEO. This...
by eyerke | Feb 3, 2025 | Local Marketing, Marketing Tips
If you want to grow your landscaping business, focusing on your local market is the key to success. Instead of trying to serve everyone, dominate a specific area to make your marketing more effective and increase profitability. Follow this step-by-step strategy to...
by eyerke | Feb 3, 2025 | Featured, Google Marketing Tips
Google Ads is one of the most powerful tools landscapers can use to generate high-quality leads—when done right. The challenge? Many landscaping businesses waste money on clicks that don’t convert, poorly targeted ads, and ineffective strategies. This guide will walk...
by eyerke | Feb 2, 2025 | Featured, Google Marketing Tips, Reputation Management
If you’ve ever Googled a restaurant before deciding where to eat, you already know the power of online reviews. Now, imagine homeowners doing the same thing when looking for a landscaper. Spoiler alert: they are. In fact, 87% of consumers read online reviews for local...
