If you’re tired of chasing leads and want clients to come to you instead, you’re in the right place. In this guide, we’ll break down 10 powerful digital lead generation strategies that work—especially when you automate your reviews.
1. Automate Your Reviews – The #1 Trust Builder
Think about this—when was the last time you hired someone without checking their reviews? Exactly. Potential clients do the same before they book a landscaper. If you don’t have a steady stream of five-star reviews, you’re losing business.
Here’s the secret: Automate your review requests so you never have to chase customers down. Tools like GoHighLevel or NiceJob can send review requests automatically after a job is complete. You can even set up SMS or email reminders so clients don’t forget. More reviews = more trust = more leads.
2. Dominate Google My Business (GMB)
Your GMB profile is your online storefront. If you’re not ranking in the local map pack, you’re missing out on a ton of leads. Here’s how to fix that:
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Keep your business name, address, and phone number consistent across all listings.
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Post photos of your recent landscaping projects.
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Add new Google Posts weekly with updates, promotions, or landscaping tips.
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Most importantly—get those reviews rolling in (see point #1)!
3. Hyper-Target Local Facebook Groups & Nextdoor
Forget running expensive ads—local community groups are full of homeowners actively looking for services like yours.
Jump in and:
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Answer landscaping-related questions (without hard selling).
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Post before-and-after photos of your work.
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Offer a limited-time discount for local group members.
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Ask past customers to recommend you in those groups.
Nextdoor is another goldmine—claim your free business page and engage with local homeowners who need your services.
4. Turn Past Clients Into Referral Machines
Happy clients are your best salespeople! Instead of waiting for referrals to trickle in, incentivize them.
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Offer $50 off their next service if they refer a friend.
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Give discounts for every new customer they send your way.
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Set up an automated referral email campaign to remind them about it.
5. Get Listed on Free Local Directories
People search for landscapers on sites like:
Set up profiles on all these platforms for free and optimize them with great photos, service descriptions, and, of course, stellar reviews.
For complete directory management, use Yext to ensure your business info is accurate across multiple sites.
6. Leverage Video Testimonials (Game-Changer!)
A written review is great. A video testimonial? Even better. When potential clients see a real customer raving about your work, they’ll trust you instantly.
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Ask happy clients to record a short video saying why they love your service.
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Upload it to your website, social media, and GMB profile.
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Offer a discount in exchange for their time—it’s worth it!
7. Create a Simple “How-To” Blog or Video Series
Not every homeowner will hire a landscaper immediately, but if they trust your expertise, they’ll call you when they’re ready. One of the best ways to build authority? Content marketing.
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Write blog posts with SEO-optimized DIY lawn care tips.
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Create short Instagram Reels or TikToks with landscaping hacks.
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Post “behind-the-scenes” footage of your team working.
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End each post with a soft pitch: “Need help? Call us today!”
8. Optimize Your Website for Lead Generation
A well-designed website isn’t just for looks—it should be a lead machine. Make sure your site:
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Loads fast (check with Google PageSpeed Insights)
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Is mobile-friendly (Test here)
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Includes a click-to-call button at the top of the page
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Features an easy-to-use contact form
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Has a live chat function (Try Tidio)
9. Run Automated Email & SMS Follow-Ups
Most landscapers stop at one follow-up, but here’s a stat for you: 80% of sales require at least five follow-ups. Don’t leave money on the table!
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Use an automated SMS tool like SimpleTexting to follow up with potential clients.
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Send a message one day, one week, and one month after they request a quote.
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Keep it short and friendly: “Hey [Name], just checking in! Ready to get started on your lawn project? We’ve got openings next week. Let me know!”
10. Use Retargeting Ads to Capture Missed Leads
Ever visited a website, left, and then saw ads for it everywhere? That’s retargeting.
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Set up Facebook Pixel to track visitors.
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Run Google Display retargeting ads with Google Ads.
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Show before-and-after images of your work to remind visitors why they should hire you.
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Retarget past website visitors, quote requests, and social media engagers.
The Bottom Line: Automate & Dominate!
The best landscapers don’t just rely on luck—they use smart, automated lead generation systems. If you set up your reviews, referrals, follow-ups, and social media engagement on autopilot, your business will grow without you having to chase down every lead manually.
So, which of these strategies will you try first? Start automating today and watch your landscaping business flourish!
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